Here are just a few examples of how Better World Strategies LLC has helped nonprofit leaders like you define their organization's strategic vision, transform their operations, mobilize their staff and volunteers, and achieve their goals of making a better organization—and a better world.

Developing a Data-Driven Strategic Planning Process

Guided an educational association in defining research priorities, selecting market research vendors, developing research instruments, disseminating findings, analyzing results, and identifying actionable strategic implications. Assisted executive management team in developing data-driven strategic plan, work plan, performance metrics, and budget which aligned organizational vision, priorities, and resources with market realities.

Results: Based on research findings, developed a comprehensive plan which aligned program, publishing, membership, and marketing strategies with the organization's legislative and educational reform agendas, and articulated new market and new product priorities for the organization. Reallocated organizational resources to ensure sufficient funding of strategic priorities. Doubled new member acquisition rate as a result of integrating the organization's membership and public affairs agenda into a single campaign strategy.

Rebranding for Improved Marketing Performance

Assisted international exchange organization in rebranding its outbound program for American teenagers. Conducted focus groups to identify key motivators among students, parents, and educators. Developed and tested branding strategy. Oversaw development of television public service advertising, recruitment video, and other promotional materials. Modified public service announcement distribution and monitoring strategy.

Results: Developed and launched "Go Global! The world looks better in person." campaign, which netted more than $8 million in free media coverage in the first year and resulted in inquiry growth of 25% and program application growth of 11%. The campaign also won a Bronze Telly Award for its television public service advertising.

Reinventing Publishing Operation

Assisted educational association in restructuring its book and periodical publishing division. Instituted annual readership studies and fine-tuned editorial strategy to be more responsive to member needs. Conducted in-depth interviews with publishing staff to identify weaknesses in staffing, systems, policies, and procedures. Guided the development, communication, and implementation of new systems and procedures to streamline editorial review, graphic production, and purchasing procedures.

Results: Saved the organization more than $1.5 million in production costs while measurably improving publication quality. Increased member satisfaction ratings for all periodicals. Association staff won several editorial and graphic design awards for excellence in journal, magazine, newsletter, and online publishing.

Improving Sales Performance

Assisted student leadership organization in restructuring its sales, customer service, and fulfillment operations for publications and insignia merchandise. Recommended and implemented new staffing structure, training, performance monitoring, and incentive programs for customer service and warehouse operations. Conducted inventory control and pricing audits. Recommended and implemented new purchasing and pricing procedures. Developed new promotional strategies.

Results: Achieved growth of $1 million in sales, lowered annual cost of goods expense by approximately $0.5 million, and increased gross profit margin by 13%. Tightened inventory control procedures to offset previous losses due to publications obsolescence. Measurably improved service quality by lowering error rates in order entry and fulfillment.

Restructuring Grassroots Volunteer Development

Assisted international education organization in restructuring the recruitment, training, management, and support of its network of field volunteers throughout the United States. Surveyed volunteers, students, host families, and schools to understand volunteer and participant support needs. Introduced sophisticated statistical analysis and geomapping capabilities to identify the best markets for field development. Created and piloted a community-based volunteer development model.

Results: Piloted new field structure and volunteer development model in Pacific Northwest. In the first six months, grew volunteer force by 34%, increased inbound student placement by 14%, and surpassed outbound student recruitment goal—achieving the highest growth the region had experienced in more than a decade. Resulted in the complete restructuring of the organization's field operations when this model was rolled out nationwide.

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